More than Meets the Eye
Prada Transformer
In collaboration with Rem Koolhaas and AMO, the think tank for the Office of Metropolitan Architecture, Prada imagined a shape-shifting venue where quite literally the worlds of fashion, art, cinema and architecture intersect: Prada Transformer. The four-sided structure is flipped by crane onto one of its uniquely shaped platforms transforming the venue into four completely unique identities.
Located in Seoul, Korea, chosen for its vibrant attitude and as a message to the importance of Asian markets, it is now in its third phase. The space will be rotated again opening Auguat 15th to become a contemporary art gallery displaying “Turn into Me” a selection of work by Nathalie Djurberg.
Tickets for the “Turn into Me” art exhibition are free and can be booked online .
Phase 1 “Waist Down” Skirts by Miuccia Prada
Phase 2 “Flesh, Mind and Spirit” cinema event selected by Alejandro González Iñárritu
Phase 3 (rendering) “Turn Into Me” a selection of work by Nathalie Djurberg opens Aug 15th
